A little about us…
We get a lot of questions about our name. It’s partly inside joke and partly the spirit behind our mission. The idea of aggressively going after a rebound felt like how we approach life. It’s about effort after the attempt. It’s about believing there’s still something to win, even when you miss. The opportunity isn’t gone, it’s just changing shape.
From promising startups to companies celebrating centennials, we’ve seen (and solved) a lot of problems. Across our decade-plus careers, one lesson has outlasted every trend: data informs, connection transforms. This shapes our approach, rooting our expertise in a deep understanding that, at the foundation, it's not just data we're sifting through; it's human lives, preferences, challenges, and triumphs. And when we align our strategies with these truths, magic happens.
Alex Devine
Founder, Principal
Alex made headlines by becoming a marketing agency President at just 30. Now, with a decade of experience in a leading digital marketing agency, Alex excels in c-suite level marketing strategy, sales enablement, digital performance, and martech consulting. Bridging traditional business values with modern insights, she empowers others to achieve success, leading with empathy and a drive to motivate teams to excel.
Appearances & Organizations
Awards & Certifications
Eric Gray
Founder, Executive Creative Director
Eric is a creative problem solver with over a decade of experience building and guiding brands. He believes in using the power of collaboration, research, and exploration to uncover unique insights that drive results. Eric's versatile skill set includes roles as a designer, writer, producer, and director. He has helped established brands like Cummins, Republic Airways and Indiana University while also crafting strategies and telling stories for small businesses around the country.
Awards
